People: Accor SA (ACCP.PA)
14 Mar 2014
Mr. Gregoire Champetier has served as Global Chief Marketing Officer and Member of the Executive Committee at Accor SA as of January 25, 2011. He is in charge of brands strategy, design, marketing and distribution. He is a graduate of ESSEC Business School and of Institut d'Etudes Politiques de Paris, and also holds a degree in Law. He was previously Chairman of the Management Board of Alain Affelou. He began his career with the Organizing Committee of the Albertville Winter Olympic Games before joining the advertising agency Publicis Conseil in 1992 as Group Manager and then Director of Clientele. In 1996, he joined the advertising company BDDP as Director of Clientele, and became an Associate Director in 1998 before joining the McDonald's Group, in 2001, where he held the positions of Director of Marketing, Communication and Studies France, then Vice President France, and finally Senior Vice President, France & Southern Division. In 2008, he became chairman of Publicis Activ, the group network of regional agencies, a position he occupied until 2009.
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