People: Alliance Data Systems Corp (ADS)

Mr. Edward J. Heffernan is President, Chief Executive Officer, Director of Alliance Data Systems Corporation. He joined the Company in May 1998, and has served as a director since June 2009. From May 2000 until March 2009, Mr. Heffernan served as an executive vice president and chief financial officer of Alliance Data and, prior to that, he was responsible for mergers and acquisitions for Alliance Data. Before joining the Company, he served as vice president, mergers and acquisitions, for First Data Corporation from October 1994 to May 1998. Prior to that, he served as vice president, mergers and acquisitions for Citicorp from July 1990 to October 1994, and prior to that he served in corporate finance at Credit Suisse First Boston from June 1986 until July 1990. Mr. Heffernan is a director of Children’s Medical Center Dallas. Mr. Heffernan holds a Bachelor’s degree from Wesleyan University and an MBA from Columbia Business School. Mr. Heffernan’s role as former chief financial officer and current chief executive officer provides a link to the company’s management and a unique level of insight into the company’s operations.