People: Aviva PLC (AV.L)
30 Sep 2014
Ms. Amanda Mackenzie, OBE is Chief Marketing and Communications Officer of the Company. Amanda joined Aviva in 2008 to oversee the rebrand from Norwich Union and to set up a global marketing and communications function. She been a member of Aviva's Group Executive for 6 years and has responsibility for customer, marketing, brand, corporate & public affairs and corporate responsibility. She is also the executive sponsor for diversity. Amanda has a BSc in Psychology from the University of London, is a graduate of the Insead Advanced Management Programme, a Life Fellow of the RSA and Fellow and past President of the Marketing Society. Amanda has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas. She is also a non-executive director of Mothercare Plc. She has been on the board of the National Youth Orchestra for 7 years and is a member of Lord Davies steering group to increase the number of women on boards. Amanda was awarded an OBE in the 2014 New Year Honours List for services to marketing.
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