People: Coca Cola HBC AG (CCH.L)
7 Mar 2014
Mr. Alain Brouhard serves as Water and Juice Business Director at Coca Cola HBC AG. Mr. Brouhard joined the Coca-Cola Hellenic Group as Regional Director in June 2010, responsible for the Coca-Cola Hellenic Group’s operations in Nigeria, Romania, Moldova, Bulgaria and Serbia (including the Republic of Kosovo) and Montenegro. In June 2013, Mr. Brouhard was assigned the role of Water and Juice Business Director. Before Coca-Cola Hellenic, he held the position of Managing Director, Italy and Southeast Europe for Adidas since 2007, covering 11 countries, managing both Adidas and Reebok brands. He began his career with Adidas in 2002, serving as Vice President, commercial operations EMEA based in Germany, and in 2005 he took on the role of Managing Director, Iberia, based in Spain and responsible for Spain and Portugal. Previously he spent sixteen years with Procter & Gamble in four different countries and in a variety of commercial and management roles up to global customer team leader- Global & Western Europe in 2000, where he managed out of Geneva the global account management of Delhaize and the European management of New Channels including discounters (such as Aldi, Lidl, and Dia) and Convenience Retailing (such as Petroleum). Mr. Brouhard holds a Master’s Degree in Business Administration from Audencia Business School in France and from Ohio State University in the United States.
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