People: Coca Cola HBC AG (CCH.L)
7 Mar 2014
Mr. Keith Sanders serves as Region Director at Coca Cola HBC AG. Mr. Sanders joined the Coca-Cola Hellenic Group as the Country General Manager for Russia in May 2004. In August 2009, he was appointed Region Director, responsible for Russia, Poland, Ukraine, Belarus, and Armenia. In June 2013, he assumed responsibility for Russia, Poland, Ukraine, Belarus, the Baltics (Estonia, Latvia, Lithuania) and Armenia. Prior to joining the Coca-Cola Hellenic Group, he spent 11 years within the Coca-Cola system. He started his career with The Coca-Cola Company in a regional marketing role within the Gulf Region. In 1993 he was appointed HR & training Manager for the Gulf Region. In 1994, he assumed his first bottling General Manager role in Bahrain, and then moved through a series of country general management roles until 2001, when he was appointed Director for bottling operations in the Eurasia & Middle East Division with responsibility for Saudi Arabia, Pakistan, UAE, Oman, Bahrain, and Qatar. Prior to joining the Coca-Cola system, Mr. Sanders spent six years with Procter & Gamble in the United States in a variety of sales and marketing roles. Mr. Sanders holds a Bachelor of Science degree from The University of Kansas and a Master’s Degree in Business Administration from TCU.
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