People: Cigna Corp (CI.N)
7 Mar 2014
Ms. Lisa R. Bacus is Executive Vice President, Global Chief Marketing Officer of Cigna Corporation since May 20, 2013. Bacus has more than 25 years' experience energizing company brands and customer-centric initiatives. At Cigna she will be charged with integrating the company's marketing organizations into a single global marketing team and working to strengthen the worldwide brand. Most recently, Bacus served as executive vice president and chief marketing officer at American Family Insurance. Prior to that, she served for more than 20 years at Ford Motor Company where she held many key roles, including head of global marketing strategy and director of global market research. Bacus earned undergraduate BA and BS degrees from Northern Arizona University and an MBA from Duke University.
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