People: Echelon Corp (ELON.O)
7 Mar 2014
Ms. Wendy Toth is the Chief Marketing Officer of Echelon Corporation. She brings more than 24 years of corporate and product marketing experience to Echelon, including senior executive positions at a number of companies in addition to running her own consulting firm. She is the former chief marketing officer of Global IP Solutions (GIPS), where she was instrumental in building GIPS to become the recognized global leader in embedded Voice-over-IP platform technology. GIPS was acquired by Google. For the six years before joining Echelon, Toth built her own marketing consulting practice, specializing in private/public and hybrid cloud technology business development and marketing for some of Silicon Valley's leading companies. Her work included developing and launching Cisco's Public Cloud Adoption software and services portfolio; launching support for VMware's vCloud Hybrid Service infrastructure-as-a-service (IaaS) offering; designing and implementing integrated marketing campaigns for various eBay programs; and developing Jabil's business plan for a new Cloud Architecture business unit. Prior to GIPS, Toth was the general manager of Web Services for Knight Ridder (acquired by McClatchy), where she was responsible for building and launching a centralized e-commerce platform for all 29 Knight Ridder properties. Before that, she held senior vice president positions at three companies: Personify (SVP of product marketing); Tessera Enterprise Systems (SVP of marketing strategy and information); and NEC (SVP of database and relationship marketing). Toth received a bachelor's degree in journalism and mass communications from the University of Minnesota-Twin Cities and an MBA in corporate communications from the University of Saint Thomas School of Business.
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