People: Fiat SpA (FIA.MI)
17 Apr 2014
Mr. Reid Bigland has served as Head of Dodge Brand of Fiat SpA since September 1, 2011. He is also Member of the Group Executive Council of the Company. He was appointed President and Chief Executive Officer - Dodge Brand and Head of U.S. Sales in June 2011. In addition to full responsibility for the Dodge brand, he is in charge of sales strategy, dealer relations and operations, order facilitation, incentives and field operations in the United States. He remains President and Chief Executive Officer - Chrysler Canada Inc., a position he was named to in July 2006. He also serves as Chairman - Chrysler Canada. Previously, he was President of Freightliner Custom Chassis Corporation, a South Carolina-based company. During his career he has had responsibility for all aspects of Management, including Human Resources, Sales and Marketing, Manufacturing, Engineering, Product Planning, Customer Service and Distribution in both Canada and the United States. He has served on the Board of Directors of the University of Windsor since 2006. He received a Bachelor of Arts from the University of British Columbia.
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