People: International Business Machines Corp (IBM)
25 Jul 2014
Mr. Jon C. Iwata is Senior Vice President - Marketing and Communications of International Business Machines Corporation. His global team develops and communicates IBM’s value proposition, identifies market insights and opportunities, manages go-to-market and demand-generation operations, shapes policies and strategies for IBM’s relationships with multiple stakeholders, and manages the IBM brand, one of the most valued in the world. IBM marketing and communications also manages the company’s relationships with the media, industry analysts, employees and shareholders, and manages the company’s global intranet, which serves more than 380,000 employees. He is chairman of the IBM Marketing and Communications Leadership Team. He is a member of the IBM Strategy Team, the IBM Performance Team, and the company’s Intellectual Property Policy and Open Standards Advisory Council. He reports to IBM Chairman and CEO Sam Palmisano. He joined the communications function of IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. In 1989, he came to IBM corporate headquarters in Armonk, New York, and held a variety of communications positions. He was appointed vice president of corporate communications in 1995 and became senior vice president, communications, on January 1, 2002. He assumed his current role on July 1, 2008. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers of corporations and institutions. He is a trustee of the Arthur W. Page Society. He is the co-inventor of a U.S. patent for advanced semiconductor lithography technology. He holds a Bachelor of Arts from the School of Journalism and Mass Communications, San Jose State University.
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