People: InterContinental Hotels Group PLC (IHG.L)
7 Mar 2014
Dr. Larry Light is the Chief Brands Officer of Intercontinental Hotels Group PLC. Larry is one of the world’s brand consultants and was formerly Chief Marketing Officer for McDonald’s. Larry has held previous executive roles in media, marketing and advertising for BBDO Worldwide and Ted Bates Advertising and has made many academic contributions on branding principles and methods.
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