People: Mahindra and Mahindra Ltd (MAHM.BO)
Mr. Ruzbeh Irani is President - Group Communications & Ethics & Chief Brand Officer of Mahindra And Mahindra Limited. Ruzbeh joined the Mahindra Group in 2007 as Executive Vice President – Corporate Strategy, responsible for strategy formulation and monitoring across the Group. In 2009, he was also appointed Chief Brand Officer, and was instrumental in spearheading the work on the Group’s brand position, Mahindra Rise. He subsequently led Mahindra’s entry into the exciting arena of Motor Cycle Racing in the World MotoGP Championships, making Mahindra the first Indian two wheeler manufacturer to participate on the world stage of motorcycle racing. He was appointed to the Group Executive Board in 2010. In 2012, he was appointed head of International Operations in where was responsible for spearheading Mahindra's efforts to open up new markets for the Automotive and Farm Equipment businesses. In April 2014, he assumed a new role as Chief - Group Communications & Ethics Officer. Communication plays a vital role in conveying our brand principles to audiences all over the world and in strengthening our internal culture centred around the idea of ‘Rise’. It is especially crucial given the Mahindra Group’s aspiration of becoming amongst the Top 50 Most Admired Global Brands within the next decade. Ruzbeh's strategic orientation and international credentials bring enormous value to this new function, where he works with all Mahindra Group businesses to develop and strengthen communications strategy and execution on a global scale. In addition, as the Chief Ethics Officer, he is also responsible for infusing and maintaining the highest ethical standards across the Group. He earned his Bachelors in Commerce from Bombay University, Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an alumnus of the Advanced Management Program at the Harvard Business School.
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