People: MercadoLibre Inc (MELI.O)
30 Jun 2016
Ms. Veronica Allende Serra is Lead Independent Director of Mercadolibre Inc. Ms. Serra is the founding partner of Pacific Investments, a multi-asset fund management group, and Innova Capital, a mid-market private equity firm in Central Europe, with 19 years of experience making direct investments in a variety of sectors, including private equity, real estate and venture capital. Ms. Serra currently sits on the boards of the portfolio companies of Innova Capital and also sits on the nonprofit board of Instituto Sidarta (education), global advisory board of Endeavor Global, advisory board of AMIGOH, and collaborates with Fundação Estudar, where she was a director from 2008 to 2010. She was also a director of iSmart Foundation (education) from 2010 to 2014. Ms. Serra is a member of the “Group of 50” and YPO, co-founder of Latam Start Up Challenge and member of the advisory council of the XTC. Before founding Pacific Investments, she was involved in a series of start-ups, among which are Patagon.com in Brazil and also an entity that owned interests in MercadoLibre and Wanako Games. From 1998 to 2001, Ms. Serra headed investments for Latin America for International Real Returns LLC and from 1997 to 1998 she was a vice president and assistant to the chief executive officer of Leucadia National Corporation (NYSE: LUK) a holding company engaged in a variety of businesses, including investment banking and capital markets. She received an MBA from Harvard Business School in 1997, a degree in Law from the University of São Paulo and in Art and Advertising from Escola Panamericana de Arte.
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