People: MercadoLibre Inc (MELI.O)

MELI.O on Nasdaq

23 Oct 2014
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Serra, Veronica 

Brief Biography

Ms. Veronica Allende Serra is Lead Independent Director of Mercadolibre Inc. Ms. Serra is the founding partner of Pacific Investments and Innova Capital, with 18 years of experience making investments in a variety of sectors, including private equity, real estate and venture capital. With respect to her private equity experience, Ms. Serra has participated in deals with Portal de Documentos, Allied Advanced Technologies and Wow! Nutrition, among others. For the growth equity investments, current portfolio includes Clearsale, Blue Interactive, Diletto, Sigga, Dauper, Accera and TradeForce. Ms. Serra currently sits in the following boards: MercadoLibre, Portal de Documentos, Allied Advanced Technologies, Wow! Nutrition, ClearSale S.A. and ATMO Digital. She also sits on the nonprofit boards of iSmart Foundation (education), Instituto Sidarta (education), global advisory board of Endeavor Global and collaborates with Fundação Estudar, where she was a director for 3 years and started its endowment (2008-2010). Ms. Serra is also a member of the “Group of 50.” Before founding Pacific Investments, she was involved in helping establish in Brazil and also an entity that owned interests in MercadoLibre and Wanako Games. From 1998-2001, Ms. Serra headed investments for Latin America for International Real Returns LLC and from 1997-1998 she was a VP and assistant to the CEO of Leucadia National Corporation. In 1996, Ms. Serra was an associate with Goldman Sachs & Co and between 1993-1995 she worked at Banco BBA Creditanstalt. She received her Master’s in Business Administration from Harvard Business School in 1997, which was funded by a full scholarship through the Organization of American States, and received a grant from Fundação Estudar. She also has a degree in Law from the University of São Paulo and a degree in Art and Advertising from Escola Panamericana de Arte.

Basic Compensation

Total Annual Compensation, Long-Term Incentive Plans, All Other, Fiscal Year Total,
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Options Compensation

  Quantity Market Value
Exercisable -- --
Unexercisable -- --
Exercised -- --
Name Fiscal Year Total

Marcos Galperin


Pedro Arnt


Stelleo Tolda


Osvaldo Gimenez


Daniel Rabinovich


Marcelo Melamud

As Of 30 Dec 2013
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