People: Nobel Design Holdings Ltd (NBEL.SI)
15 Sep 2014
Choong, Chee Peng
Mr. Choong Chee Peng is Group Executive Chairman of the Board of Nobel Design Holdings Ltd. With over 30 years’ experience in the furniture and interior contracts industry, Mr. Choong provide leadership, guidance, strategic vision and growth to the Board and overall operations of the Group. Mr. Choong is actively involved in sourcing, brand development and marketing of the European imported furniture business for the Singapore market. Mr. Choong as Chairman of the Board is also responsible for controlling quality and timeliness of information between the management of the Company and the Board. Mr. Choong is a past President of the Singapore Furniture Industries Council (”SFIC”) and is currently the President Advisor of SFIC.
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