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Barns, Dwight 

Mr. Mitch Barns serves as Chief Executive Officer, Director of the company., effective October 31, 2014, He was appointed to this role in January 2014. Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership roles across all major parts of Nielsen’s business. Throughout 2013, Mitch served as President, Global Client Service, leading the efforts of Nielsen’s client service organization worldwide. Before that, Mitch was President of Nielsen’s U.S. Media business from 2011-2013, where he oversaw the development of its analytics practice, guided the integration of its TV and Digital groups, and helped transform the unit’s client service model to focus on driving performance improvement and value for Nielsen’s clients. From 2008-2011, Mitch served as President of Nielsen’s Greater China business where he led its transition to a fast-growing, standalone region. In the early 2000s, he was President of Nielsen’s BASES and Analytic Consulting businesses, which have since become the core of the company’s growing analytics business. He first joined the company as part of Nielsen BASES, where he held various senior positions in the U.S. and Europe. He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management.

Basic Compensation

Total Annual Compensation, USD 998,462
Restricted Stock Awards, USD 3,407,280
Long-Term Incentive Plans, USD --
All Other, USD 2,552,150
Fiscal Year Total, USD 6,957,890

Options Compensation

  Quantity Market Value
Exercisable -- --
Unexercisable -- --
Exercised 36,000 697,422.00
Name Fiscal Year Total

James Attwood


Dwight Barns


Rick Kash


Jamere Jackson


John Lewis


John Tavolieri

As Of  30 Dec 2014