People: Points International Ltd (PCOM.O)
23 Sep 2016
Mr. Michael Beckerman is Independent Director of Points International Ltd. Mr. Beckerman’s sales and marketing career spans over twenty years, three continents and several industries. During this time he has worked on both the client and agency side of the business. His experience has included senior roles in Canada, Europe and Asia, and culminated with responsibility for NIKE’s key U.S. retailers. Based in Hong Kong, Mr. Beckerman was responsible for the marketing of the NIKE brand across Asia-Pacific with a specific emphasis on advertising, promotions and sponsorship. He also served as Marketing Director for NIKE Germany and Director of Advertising for Europe and was at the helm when NIKE was named Brand of the Year. He later took over responsibilities for NIKE’s European retail efforts. In 2001, Mr. Beckerman took on the role of Chief Marketing Officer for Bank of Montreal. He was responsible for increasing the marketing orientation and customer focus throughout that organization. Mr. Beckerman is currently the President of Ariad Custom Communications, which has enjoyed record growth since he took over this role three years ago. Ariad is an agency specializing in branding and online communications. Ariad has won numerous domestic and International awards and was recently named as one of the Top Places to Work in Canada.
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