People: Points International Ltd (PCOM.O)
18 Dec 2013
Mr. Robert MacLean is Chief Executive Officer, Director of Points International Ltd. Mr. MacLean is a founder of the Corporation and has served as Chief Executive Officer of the Corporation since February 2000. As CEO, Mr. MacLean champions the vision for the Corporation and directs an exceptional team of senior managers. Mr. MacLean has led his team to deliver a suite of innovative technology solutions, earning a growing number of partnerships with the world's loyalty programs. Prior to founding the Corporation, Mr. MacLean recorded an impressive list of leadership roles and achievements during 12 years in the airline and loyalty industry. As Vice President, Sales with Canadian Airlines, Mr. MacLean led a team of 250 employees throughout North America, delivering $2 billion in annual revenue. Mr. MacLean was responsible for the airline's awardwinning Canadian Plus loyalty program. In that role, he led his team to double the program's revenues in just two years, to over CDN$120 million, as he repositioned it from a flyer program to a broader loyalty program with 100 partner relationships. His leadership was reflected in a dramatic turnaround in customer satisfaction levels for the Canadian Plus program. Mr. MacLean served as Canadian Airline's senior representative on the Oneworld™ Alliance's Customer Loyalty Steering Committee. Mr. MacLean is an active member of the global loyalty community and speaks frequently at industry events worldwide. Mr. MacLean is a graduate of Acadia University.
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