People: Pirelli & C SpA (PECI.MI)
Mr. Andrea Imperiali serves as Director of Image and Brand Equity Management of Pirelli & C. S.p.A. He previously served as Chief Executive Officer of PZero Moda Srl, a subsidiary of Pirelli & C SpA. He began his career in 1986 at Mediaset SpA, where he remained for over a decade covering various positions, including Sales Director. In 1997 he joined Arnoldo Mondadori Editore as Commercial Director, in charge of advertising. In June 2003 he joined Telecom Italia, where he covered various positions within the Communications Department including External Relations Co-director. In 2006 he was appointed Director of Advertising, Image and Brand Enrichment. In June 2008 he was appointed Image and Brand Communication Director of Pirelli & C., as well as Managing Director of PZero, of which he also held the presidency until 2012. He is Vice President of UPA and Director of Auditel.
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