Ms. Mary A. O'Keefe is no longer Senior Vice President, Chief Marketing Officer of Principal Financial Group Inc., effective June 30, 2014. She joined The Principal in 1990 and was named to her current position in 2004. She is responsible for corporate marketing, branding, communications and corporate giving and has held several senior leadership roles, including having responsibility for human resources and corporate strategic development. As part of her community leadership role for The Principal, O’Keefe led the development and construction of The Principal Riverwalk and chairs the successful Principal Charity Classic. O’Keefe was inducted into the Iowa Volunteer Hall of Fame in 2012 and honored for her work to increase employment opportunities for veterans with the Seven Seals Award, the highest civilian recognition awarded jointly by all seven U.S. military branches. She has served on the boards of and led fundraising efforts for numerous community and state organizations.