People: PNC Financial Services Group Inc (PNC.N)
17 Jan 2017
Ms. Karen L. Larrimer is Executive Vice President, Chief Customer Officer, Head - Retail Banking of the Company. She has served as Chief Customer Officer since April 2014, prior to which she served as Chief Marketing Officer. Larrimer is a 20 year veteran of the company. As head of Retail Banking and chief customer officer, she will focus on improved sales and exceptional customer service experiences, including enhanced online and mobile offerings. She will lead Customer Segments and Deposit Products, Digital, the Customer Care Centers, Business Banking, PNC Investments and Retail Distribution. Karen will retain leadership of Marketing, Customer Analytics, Innovation and the Office of the Customer. Prior to assuming her current position, Larrimer held various leadership positions within PNC, including as chief marketing officer, as executive vice president for Business Banking and as a leader in Treasury Management. She was previously a sales executive for Ernst & Young and had held management positions at Mellon Bank. Larrimer serves on the board of directors for The PNC Foundation, the Bank Administration Institute (BAI), Children's Museum of Pittsburgh , Goodwill of Southwestern Pennsylvania , United Way of Allegheny County and is a trustee for Robert Morris University .
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