People: Virgil's Tours Inc (REDEQ.PK)
Len Short is a founding partner and Chief Marketing Officer (emeritus) of (product)RED, a unique marketing alliance built among leading global brands, personalities and media properties designed to raise public consciousness and interaction with the African Aids Emergency. From January 2003 through 2004, he served as Executive Vice President, Brand Marketing at AOL, where he orchestrated the successful consumer launch of AOL for Broadband. Prior to AOL, Mr. Short served as Chief Marketing Officer for Charles Schwab & Co., leading to Schwab's emergence as the nation's leading financial services brand. After joining Schwab in 1995, Mr. Short's responsibilities grew from overseeing the company's domestic advertising, brand management, and customer marketing & acquisition efforts, to include oversight of Schwab's brand internationally. Prior to Schwab, Mr. Short spent most of his career working in advertising agencies with clients such as American Express, AT&T, and MCI, where his contributions included developing and launching Friends & Family for MCI.
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