People: Weight Watchers International Inc (WTW)
26 Dec 2014
Ms. Lesya Lysyj has been appointed as President, North America of Weight Watchers International, Inc., effective November 25, 2013. Lysyj brings to Weight Watchers more than 25 years of successful experience in building and turning around well known consumer brands. She is a highly engaging leader with a strong track record of building and leading teams in large, consumer facing organizations. As President, North America she will be responsible for cross-functional leadership of our largest business unit, playing a critical role in our strategic transformation efforts and delivering on our mission of helping more people lose more weight. She will also play a key role on our executive committee contributing to our future strategy. Lysyj joins us from Heineken USA where she was Senior Vice President and Chief Marketing Officer, responsible for all marketing activities on the Heineken USA beer portfolio, ensuring that the company effectively engages with its consumers at all touch points. Prior to Heineken, Lysyj was with Kraft Food's Confectionery division in the U.S., where she led all aspects of marketing in four confectionery categories for brands including Trident, Halls and Toblerone. Prior to Kraft, Lysyj held senior leadership roles in marketing and brand management at Cadbury, PLC. Lysyj received her B.A. degree from the University of Western Ontario and her M.B.A. from the University of Toronto.
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