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Pictures | Wed Dec 26, 2012 | 5:14pm EST

Analysis: Japan's yen offensive may give Toyota an edge over Hyundai

Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao

Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits...more

Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao
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A logo of Toyota Motor Corp's hybrid vehicle is pictured at an unveiling ceremony in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao

A logo of Toyota Motor Corp's hybrid vehicle is pictured at an unveiling ceremony in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from...more

A logo of Toyota Motor Corp's hybrid vehicle is pictured at an unveiling ceremony in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao
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Toyota Motor Corp President Akio Toyoda speaks in front of images of the company's factory during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao

Toyota Motor Corp President Akio Toyoda speaks in front of images of the company's factory during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back...more

Toyota Motor Corp President Akio Toyoda speaks in front of images of the company's factory during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao
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Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao

Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits...more

Toyota Motor Corp President Akio Toyoda speaks during a news conference in Tokyo December 25, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken December 25, 2012. REUTERS/Yuriko Nakao
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Toyota Motor Corp's logo is pictured on a power control unit displayed at Toyota Automobile Museum in Nagakute, central Japan November 28, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken November 28, 2012. REUTERS/Yuriko Nakao

Toyota Motor Corp's logo is pictured on a power control unit displayed at Toyota Automobile Museum in Nagakute, central Japan November 28, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back...more

Toyota Motor Corp's logo is pictured on a power control unit displayed at Toyota Automobile Museum in Nagakute, central Japan November 28, 2012. Analysts say a continued slide in the Japanese currency could tip the competitive balance on pricing back in favor of Toyota and away from hits toughest and fastest-rising global competitor, Hyundai Motor - a new dynamic that would likely be repeated across other Japanese export industries. Picture taken November 28, 2012. REUTERS/Yuriko Nakao
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