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Pictures | Wed Oct 24, 2012 | 12:39am EDT

Apple unwraps mini-iPad to take on Amazon, Google

The new iPad mini is projected on a screen during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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The new iPad mini during is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini during is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini during is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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A visitor looks over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

A visitor looks over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

A visitor looks over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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Apple senior vice president of worldwide marketing Philip Schiller introduces the new iPad mini during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Apple senior vice president of worldwide marketing Philip Schiller introduces the new iPad mini during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Apple senior vice president of worldwide marketing Philip Schiller introduces the new iPad mini during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

The new iPad mini is projected on a screen at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Visitors look over the new iPad mini at an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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Apple CEO Tim Cook speaks to the audience during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Apple CEO Tim Cook speaks to the audience during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Apple CEO Tim Cook speaks to the audience during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith
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