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Billionaire JD.com founder lines up next challenge: beating Alibaba

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. ...more

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. ...more

A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, rings a doorbell as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rings a doorbell as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rings a doorbell as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.   REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. ...more

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014....more

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he enters a gate of a residential complex to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he enters a gate of a residential complex to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June...more

Richard Liu, CEO and founder of China's e-commerce company JD.com, rides an electric tricycle as he enters a gate of a residential complex to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu (R), CEO and founder of China's e-commerce company JD.com, speaks during an interview with Reuters after delivering goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.REUTERS/Jason Lee

Richard Liu (R), CEO and founder of China's e-commerce company JD.com, speaks during an interview with Reuters after delivering goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.REUTERS/Jason...more

Richard Liu (R), CEO and founder of China's e-commerce company JD.com, speaks during an interview with Reuters after delivering goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.REUTERS/Jason Lee
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Richard Liu (R), CEO and founder of China's e-commerce company JD.com, swipes a card as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

Richard Liu (R), CEO and founder of China's e-commerce company JD.com, swipes a card as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu (R), CEO and founder of China's e-commerce company JD.com, swipes a card as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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Richard Liu, CEO and founder of China's e-commerce company JD.com, crosses a street on an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, crosses a street on an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee

Richard Liu, CEO and founder of China's e-commerce company JD.com, crosses a street on an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.  REUTERS/Jason Lee

A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. ...more

A staff member films video as Richard Liu (R), CEO and founder of China's e-commerce company JD.com, rides on an electric tricycle to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. REUTERS/Jason Lee
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