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Pictures | Mon Oct 15, 2012 | 1:54am EDT

Exclusive: Nestle to cut sugar and salt in breakfast cereals

Packets of Nestle cereals are pictured at the Innovation Center of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Packets of Nestle cereals are pictured at the Innovation Center of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Packets of Nestle cereals are pictured at the Innovation Center of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse
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Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW) a General Mills' joint venture with Nestle, poses in front of products at the Innovation Center in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW) a General Mills' joint venture with Nestle, poses in front of products at the Innovation Center in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW) a General Mills' joint venture with Nestle, poses in front of products at the Innovation Center in Orbe October 11, 2012. REUTERS/Denis Balibouse
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Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, gestures during an interview with Reuters at the Innovation Center, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, gestures during an interview with Reuters at the Innovation Center, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening, President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, gestures during an interview with Reuters at the Innovation Center, in Orbe October 11, 2012. REUTERS/Denis Balibouse
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An employee prepares a batch of cereals for a test at the Innovation Centre of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse

An employee prepares a batch of cereals for a test at the Innovation Centre of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse

An employee prepares a batch of cereals for a test at the Innovation Centre of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, in Orbe October 11, 2012. REUTERS/Denis Balibouse
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Jeff Harmening (R), President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, holds a bowl of cereal in a test room of their Innovation Centre, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening (R), President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, holds a bowl of cereal in a test room of their Innovation Centre, in Orbe October 11, 2012. REUTERS/Denis Balibouse

Jeff Harmening (R), President and CEO of Cereal Partners Worldwide (CPW), a General Mills' joint venture with Nestle, holds a bowl of cereal in a test room of their Innovation Centre, in Orbe October 11, 2012. REUTERS/Denis Balibouse
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A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. Picture taken October 11, 2012. REUTERS/Denis Balibouse

A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the...more

A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. Picture taken October 11, 2012. REUTERS/Denis Balibouse
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A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.Picture taken October 11, 2012. REUTERS/Denis Balibouse

A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the...more

A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.Picture taken October 11, 2012. REUTERS/Denis Balibouse
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