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Pictures | Mon Dec 3, 2012 | 4:39pm EST

Ford aims for Lincoln rebound with new ads, Super Bowl spot

Miami Heat executive and former National Basketball Association player Alonzo Mourning checks the headroom in the new Lincoln MKZ premium mid-size sedan as it is unveiled by the Ford Motor Company at a press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. Mourning's local charitable foundation has an association with Lincoln. REUTERS/Andrew Innerarity

Miami Heat executive and former National Basketball Association player Alonzo Mourning checks the headroom in the new Lincoln MKZ premium mid-size sedan as it is unveiled by the Ford Motor Company at a press event at the Biltmore Hotel in Coral...more

Miami Heat executive and former National Basketball Association player Alonzo Mourning checks the headroom in the new Lincoln MKZ premium mid-size sedan as it is unveiled by the Ford Motor Company at a press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. Mourning's local charitable foundation has an association with Lincoln. REUTERS/Andrew Innerarity
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The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity

The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity

The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity
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The Lincoln MKZ mid-size sedan is seen during a news conference in New York December 3, 2012. Ford Motor Co will try to generate interest in its upscale Lincoln vehicles with an ad campaign that draws on the brand's heritage and includes its first-ever Super Bowl spot. REUTERS/Shannon Stapleton

The Lincoln MKZ mid-size sedan is seen during a news conference in New York December 3, 2012. Ford Motor Co will try to generate interest in its upscale Lincoln vehicles with an ad campaign that draws on the brand's heritage and includes its...more

The Lincoln MKZ mid-size sedan is seen during a news conference in New York December 3, 2012. Ford Motor Co will try to generate interest in its upscale Lincoln vehicles with an ad campaign that draws on the brand's heritage and includes its first-ever Super Bowl spot. REUTERS/Shannon Stapleton
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The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity

The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity

The new Lincoln MKZ premium mid-size sedan is unveiled at a Ford Motor Company press event at the Biltmore Hotel in Coral Gables, Florida December 3, 2012. REUTERS/Andrew Innerarity
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Next Slideshows

UPDATE 3-Ford aims for Lincoln rebound with new ads, Super Bowl spot

DETROIT, Dec 3 (Reuters) - Ford Motor Co wants to place its lagging Lincoln nameplate back on consumers' shopping lists with an ambitious marketing campaign...

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