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Pictures | Fri Oct 26, 2012 | 5:04am EDT

Insight: At Nestle, interacting with the online enemy

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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A logo in the Nestle Digital Acceleration Team (DAT) office at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

A logo in the Nestle Digital Acceleration Team (DAT) office at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

A logo in the Nestle Digital Acceleration Team (DAT) office at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Staff of the Nestle Digital Acceleration Team (DAT) train in the studio of the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) train in the studio of the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) train in the studio of the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
Close
6 / 7
Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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