Thomson Reuters

Insight: At Nestle, interacting with the online enemy

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DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

A logo in the Nestle Digital Acceleration Team (DAT) office at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

A logo in the Nestle Digital Acceleration Team (DAT) office at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) train in the studio of the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) train in the studio of the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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Photographer
DENIS BALIBOUSE

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. REUTERS/Denis Balibouse
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