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More than moving metal; Hyundai drives brand makeover

Photographer
KIM HONG-JI

Hyundai Motor's Grandeur (C) and other sedans are displayed at a gallery-style Hyundai dealership in Seoul April 5, 2012. REUTERS/Kim Hong-Ji

Hyundai Motor's Grandeur (C) and other sedans are displayed at a gallery-style Hyundai dealership in Seoul April 5, 2012. REUTERS/Kim Hong-Ji
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Photographer
HANDOUT

A model of Hyundai's Pony is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout

A model of Hyundai's Pony is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout
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Photographer
HANDOUT

A recent model of Hyundai's Accent is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout

A recent model of Hyundai's Accent is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout
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Photographer
HANDOUT

An old model of Hyundai's Stellar is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout

An old model of Hyundai's Stellar is seen in this undated handout image released by Hyundai in Seoul April 9, 2012. REUTERS/Hyundai Motor/Handout
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