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Pictures | Tue Feb 19, 2013 | 3:34pm EST

Mortgage lender Quicken bets on downtown Detroit's revival

A large "Opportunity Made In Detroit" banner is seen on the side of one of the buildings owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A large "Opportunity Made In Detroit" banner is seen on the side of one of the buildings owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A large "Opportunity Made In Detroit" banner is seen on the side of one of the buildings owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook
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A view of downtown Detroit is seen looking south on Woodward Avenue including several buildings recently purchased by Quicken Loans founder Dan Gilbert in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A view of downtown Detroit is seen looking south on Woodward Avenue including several buildings recently purchased by Quicken Loans founder Dan Gilbert in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A view of downtown Detroit is seen looking south on Woodward Avenue including several buildings recently purchased by Quicken Loans founder Dan Gilbert in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook
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A view of downtown Detroit is seen looking north along Woodward Avenue in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A view of downtown Detroit is seen looking north along Woodward Avenue in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook

A view of downtown Detroit is seen looking north along Woodward Avenue in Detroit, Michigan January 30, 2013. REUTERS/Rebecca Cook
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Elizabeth Rose, stands in the first branch of coffee emporium 'Roasting Plant' outside New York, on the ground floor where coffee beans are piped in from the basement and roasted, several days before its opening in a building owned by Quicken Loans in downtown Detroit, Michigan January 25, 2013. REUTERS/Rebecca Cook

Elizabeth Rose, stands in the first branch of coffee emporium 'Roasting Plant' outside New York, on the ground floor where coffee beans are piped in from the basement and roasted, several days before its opening in a building owned by Quicken Loans...more

Elizabeth Rose, stands in the first branch of coffee emporium 'Roasting Plant' outside New York, on the ground floor where coffee beans are piped in from the basement and roasted, several days before its opening in a building owned by Quicken Loans in downtown Detroit, Michigan January 25, 2013. REUTERS/Rebecca Cook
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Dan Gilbert, chairman of Rock Ventures and Quicken Loans, addresses the crowd during an announcement that Chrysler Group will move some of its employees into the historic Dime Building, one of Gilbert's Detroit properties, and renaming it Chrysler House in downtown Detroit, Michigan April 30, 2012. REUTERS/Rebecca Cook

Dan Gilbert, chairman of Rock Ventures and Quicken Loans, addresses the crowd during an announcement that Chrysler Group will move some of its employees into the historic Dime Building, one of Gilbert's Detroit properties, and renaming it Chrysler...more

Dan Gilbert, chairman of Rock Ventures and Quicken Loans, addresses the crowd during an announcement that Chrysler Group will move some of its employees into the historic Dime Building, one of Gilbert's Detroit properties, and renaming it Chrysler House in downtown Detroit, Michigan April 30, 2012. REUTERS/Rebecca Cook
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Entrepreneurs Brian Doig and Cyndi Lareau (R), work on their web businesses in the M@dison building owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 25, 2013. REUTERS/Rebecca Cook

Entrepreneurs Brian Doig and Cyndi Lareau (R), work on their web businesses in the M@dison building owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 25, 2013. REUTERS/Rebecca Cook

Entrepreneurs Brian Doig and Cyndi Lareau (R), work on their web businesses in the M@dison building owned by Quicken Loans founder Dan Gilbert in downtown Detroit, Michigan January 25, 2013. REUTERS/Rebecca Cook
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