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Pictures | Tue Jan 8, 2013 | 2:54pm EST

Panasonic vies for bragging rights with world's largest OLED TV

Panasonic chief Kazuhiro Tsuga introduces the company's new 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

Panasonic chief Kazuhiro Tsuga introduces the company's new 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS...more

Panasonic chief Kazuhiro Tsuga introduces the company's new 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)
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Panasonic chief Kazuhiro Tsuga (L) and Panasonic North America CEO Joe Taylor introduce the company's new 1/2 inch thick 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. Panasonic Corp, in a display of technological one-upmanship with its South Korean rivals, unveiled a prototype of the world's joint largest OLED screen on Tuesday. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

Panasonic chief Kazuhiro Tsuga (L) and Panasonic North America CEO Joe Taylor introduce the company's new 1/2 inch thick 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8,...more

Panasonic chief Kazuhiro Tsuga (L) and Panasonic North America CEO Joe Taylor introduce the company's new 1/2 inch thick 4K OLED 56" television during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. Panasonic Corp, in a display of technological one-upmanship with its South Korean rivals, unveiled a prototype of the world's joint largest OLED screen on Tuesday. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)
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Panasonic chief Kazuhiro Tsuga shows off one of his company's Smart TVs during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

Panasonic chief Kazuhiro Tsuga shows off one of his company's Smart TVs during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE...more

Panasonic chief Kazuhiro Tsuga shows off one of his company's Smart TVs during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)
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Showgoers wait before the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking

Showgoers wait before the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking

Showgoers wait before the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking
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Panasonic North America CEO Joe Taylor shows off the company's 20 inch 4K tablet computer during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

Panasonic North America CEO Joe Taylor shows off the company's 20 inch 4K tablet computer during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags:...more

Panasonic North America CEO Joe Taylor shows off the company's 20 inch 4K tablet computer during the Panasonic opening day keynote at the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)
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