Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
SEOUL After the damaging recall of its fire-prone Note 7 smartphone, you could be forgiven for thinking Samsung Electronics Co Ltd would make a song and dance about battery safety in its new flagship phones, due to be launched in the United States on Wednesday.
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SAO PAULO Amazon.com Inc dove into a spirited debate about graffiti in Brazil's biggest city, drawing a pointed response on Tuesday from Sao Paulo's mayor, who called the company "opportunist" and challenged it to make a public donation.
SYDNEY U.S. private equity group TPG Capital is weighing whether to make a takeover offer for Australia's Fairfax Media Ltd as the target proceeds with plans to spin off its real estate classified advertising arm, The Australian Financial Review reported on Wednesday.
Twitter Inc, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning.
Shares of Snap Inc jumped nearly 5 percent on Monday after several of the Snapchat owner's IPO underwriters handed it badly needed "buy" ratings.
SAN FRANCISCO National Football League team owners gave the green light on Monday to the Oakland Raiders to move to Las Vegas, paving the way for the building of a $1.9 billion stadium in the U.S. gambling capital.
Shares of Viacom Inc could rise 40 percent in the next year as the New York-based media company's new CEO Bob Bakish focuses on its Paramount Pictures studio and a handful of its networks to turn the business around, according to Barron's.
AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week.
SAN FRANCISCO Twitter Inc is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time. | Video
The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday.
U.S. healthcare conglomerate Johnson & Johnson and JPMorgan Chase & Co became the latest big U.S. companies to suspend all digital advertising on Google's YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos. | Video
LONDON (Thomson Reuters Foundation) - Companies need to look beyond labels such as gay or lesbian and embrace the whole spectrum of sexuality and gender identity to be truly inclusive in their workforce, the founder of the world's largest app for gay women said on Thursday.
BERLIN German candymaker Haribo, famous for its fruit-flavored gummy bears, plans to build its first production facility in the United States and start making confectionery there from 2020.
WASHINGTON The U.S. Senate on Thursday voted narrowly to repeal regulations requiring internet service providers to do more to protect customers' privacy than websites like Alphabet Inc's Google or Facebook Inc .
U.S. wireless carriers Verizon Communications Inc and AT&T Inc said on Wednesday they have suspended digital advertising on Google's YouTube and other advertising platforms not related to search over concerns that their ads may have run next to extremist videos.
SAN FRANCISCO Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.
HONG KONG Tencent Holdings Ltd, China's biggest social media and online entertainment company, posted a 47 percent rise in quarterly profit on Wednesday, helped by strong growth in new revenue streams such as payment and cloud services.
MILAN An Italian judge has asked the country's biggest private broadcaster Mediaset and France's Vivendi to try to find an agreement over defamation suits they have launched against each other, a judicial source told Reuters.
LONDON The heads of Britain's top 100 listed companies earn on average almost 400 times more than a worker on the minimum wage, according to analysis that will add fuel to the fire of a debate about inequality in the country.
BRUSSELS/FRANKFURT A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers.
NEW YORK BlackRock Inc on Tuesday said it would overhaul its actively managed equities business, cutting jobs, dropping fees and relying more on computers to pick stocks in a move that highlights how difficult it has become for humans to beat the market.