ADventures
Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
Reese Witherspoon, AT&T venture, form media company aimed at women
Otter Media, the joint venture between AT&T Inc and The Chernin Group, has partnered with Reese Witherspoon to form a new multimedia company, Hello Sunshine, aimed at telling female-driven stories.
More ADventures Headlines
NBCUniversal doubles stake in BuzzFeed with $200 million investment
Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp's NBCUniversal had invested an additional $200 million in the company.
AT&T signs on Fox for DirectTV Now
AT&T has signed a deal with Fox Networks Group to continue showing its networks across its offerings including its online video service, DirectTV Now, the two companies announced on Monday.
Facebook's Zuckerberg discloses steps to fight fake news
Facebook Inc, facing withering criticism for failing to stem a flood of phony news articles in the run-up to the U.S. presidential election, is taking a series of steps to weed out hoaxes and other types of false information, chief executive Mark Zuckerberg said in a Facebook post Friday evening.
Facebook sets $6 billion buyback; accounting chief to leave
Social media giant Facebook Inc on Friday set a $6 billion buyback program for its Class A shares, beginning in the first quarter of 2017.
Most Americans back 'just the facts' news stories: Pew survey
WASHINGTON Most Americans want the media to present facts in news stories without adding interpretation, a Pew Research Center survey said on Friday amid a debate in the media about its role in covering Donald Trump's unconventional presidential campaign.
UK retailers seek to woo shoppers with Christmas TV adverts
LONDON From a dog bouncing on a trampoline on Christmas morning to Mrs Claus helping a young boy with a gift for his sister, the festive television adverts are rolling out from British retailers keen to woo consumers in the crucial year-end shopping season. | Video
Publicis CEO: business circles are 'optimistic' over Donald Trump
BARCELONA Business circles remain optimistic about the future economic policies of U.S. President-elect Donald Trump, Publicis Chief Executive Officer Maurice Levy said on Friday.
A Havas-Vivendi merger could 'make sense', Havas CEO says
BARCELONA A merger between advertising group Havas and French media giant Vivendi could "make sense", Havas Chief Executive Officer Yannick Bollore said on Friday, underscoring the mutual benefit for a tie-up between the groups.
Twitter CEO apologizes for allowing white supremacist ad
Twitter's Chief Executive Jack Dorsey apologized on Thursday after the microblogging service let through an ad promoting a white supremacist group.
GoldenTree's Tananbaum bullish on Puerto Rico bonds into 2017
NEW YORK Steven Tananbaum, chief investment officer and founding partner of roughly $24 billion asset manager GoldenTree Asset Management, said Thursday that he was bullish on Puerto Rico general obligation (GO) and COFINA bonds, as well as Brazil and Argentina's debt.
Viewsroom: Should Facebook root out fake news?
NEW YORK (Reuters Breakingviews) - The social network is under fire for allowing erroneous and downright misleading media reports on its platform that may have swayed the U.S. presidential election. Meanwhile, Canada and Mexico prepare for a Donald Trump presidency. And Warren Buffett eats his words on airlines. Listen to the podcast: http://bit.ly/2g10lTl
AOL to cut 500 jobs, mostly in corporate units: source
Verizon Communications Inc's AOL digital media unit will lay off 5 percent of its workforce, or about 500 people, to consolidate operations after recent acquisitions, a person familiar with the situation said on Thursday.
TBS renews late-night show 'Full Frontal' for 2017
Time Warner Inc’s U.S. cable network TBS has renewed its late-night satirical comedy series “Full Frontal With Samantha Bee” for a second season next year, moving the show to a new night.
Facebook aims for more transparency with video ad data
Two months after Facebook Inc admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money.
Europe's Exterion Media Group explores sale: sources
SAN FRANCISCO Exterion Media Group, the European outdoor advertising company owned by U.S. private equity firm Platinum Equity LLC, has hired investment banks to explore a potential sale it hopes could fetch more than 650 million pounds ($812 million), according to people familiar with the matter.
Viacom buys Argentine broadcaster from Telefonica for $345 million
Viacom Inc , the owner of Comedy Central, Nickelodeon and MTV, said on Tuesday it had bought Argentine broadcaster Television Federal SA (Telefe) from telecom carrier Telefonica SA for $345 million in cash.
Viacom buys Telefonica's Telefe for $345 million
Viacom Inc , the owner of Comedy Central, Nickelodeon and MTV, said on Tuesday it would buy Argentine broadcaster Television Federal SA (Telefe) from telecom carrier Telefonica SA for $345 million in cash.
Google, Facebook move to restrict ads on fake news sites
SAN FRANCISCO Alphabet Inc's Google and Facebook Inc on Monday announced measures aimed at halting the spread of "fake news" on the internet by targeting how some purveyors of phony content make money: advertising.
Axel Springer's digital ads unit Bonial bets heavily on U.S.: CEO
BERLIN Axel Springer's digital ads unit Bonial wants to triple its active user base in the United States as it hopes to ride a digitalization wave in the retail sector, its chief executive told Reuters.
Citi and JPMorgan top list of globally systemic banks
LONDON Citi has joined JPMorgan at the top of global regulators' list of systemically important banks, replacing HSBC and meaning the U.S. bank will have to hold extra capital from 2019 to help preserve financial stability.