MSN portal goes 'social'

(01:50) Report

Jun. 30 - Microsoft is announcing new services intended to reflect the social phenomenon taking place on the internet.

MSN Reporter which allows users to rate and share articles is set for European rollout over the summer. MSN Toolbar is billed as a way for consumers to access their favourite MSN content and information anywhere on the web.

Reuters Technology Correspondent Matt Cowan reports the efforts to reposition MSN as a 'social portal.'

SOUNDBITE:

  • Geoff Sutton, General Manager, MSN Europe
  • Nick Thomas, European Media Analyst, Jupiter Research

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