The digital march of Penguin Books
Mar 18 - The 73-year-old book company is launching an Alternate Reality Game in its latest effort to engage readers through new technologies.
The digital writing project called We Tell Stories will see six Penguin authors create six stories for an online audience over a six week period. Readers are invited to search for clues within the innovative tales, which will lead them to a seventh story hidden somewhere on the internet. The initiative involves Booker-shortlisted Mohsin Hamid, bestselling author Nicci French and popular teen fiction author Kevin Brooks.
Reuters European Technology Correspondent Matt Cowan reports.
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