Our hidden water consumption

(02:11) Report

Aug 22 - The concept of 'virtual water' reveals the shocking amounts contained in the products we consume.

The concept can build awareness in consumers of their ''hidden'' water usage, or that contained in the whole production chain of goods and services.

The scientist behind the innovation, Professor Tony Allan, has personally reduced his virtual water usage by becoming a vegetarian!

Michelle Carlile-Alkhouri reports.

Featured Videos

Top News
Embed this channel:

Politics
Embed this channel:

Entertainment
Embed this channel:

Oddly Enough
Embed this channel:

Business
Embed this channel:

Credit Crisis
Embed this channel:

Technology
Embed this channel:

Lifestyle
Embed this channel:

Environment
Embed this channel:

Most Popular
Embed this channel:

Most Recent
Embed this channel: