The digital alchemy of Paulo Coelho
Sep 26 - The Brazilian author behind books such as The Alchemist and Eleven Minutes is helping to conjure new literary paradigms through digital platforms.
Coelho's efforts in the digital realm inspired renowned blogger Jeff Jarvis to label him "the Googliest author I know" - high praise from a journalism professor who is writing a book about Google.
Reuters Technology Correspondent Matt Cowan travelled to Coelho's home in Paris to find out why the author is so enthusiastic about engaging with readers online.
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