Industry Summits
Big media admits need to get aggressive
NEW YORK (Reuters) - Big U.S. media executives give themselves low marks on reaching consumers in new ways, but will experiment furiously in 2007 to find out what works. Full Article
More media companies look ripe for buyouts
NEW YORK (Reuters) - Newspapers and radio networks have been top candidates for buyouts this year as they cope with upheaval in their industries, and speculation is growing that other media sectors will not escape similar scrutiny. Full Article
U.S. sports leagues eye digital for growth
NEW YORK (Reuters) - The major U.S. professional sports leagues are looking to their digital assets, especially Web sites and television networks, to drive growth. Full Article
U.S. leagues resist uniform sponsor temptation
NEW YORK (Reuters) - Professional U.S. sports leagues are reluctant to sell prominent sponsorship on uniforms as they develop their own brands but are not ruling out the possibility as they seek new ways to generate revenue. Full Article
Warner Music sees material Web video rev in 2008
NEW YORK (Reuters) - Warner Music Group Corp. Chief Executive Edgar Bronfman Jr. said on Friday his company will start seeing meaningful advertising revenue from online video deals, such as the one with wildly popular YouTube, in 2008, as it works to accelerate digital growth. Full Article
Media: Making money on wireless will take years
NEW YORK (Reuters) - The wireless industry is pinning hopes for growth on video services, yet top media executives say they do not see cellphone projects reaping significant financial reward in the next several years. Full Article
Technology and ads change, but TV lives on
NEW YORK (Reuters) - American broadcast television is here to stay, regardless of dramatic changes taking place in how, where and when viewers watch their favorite shows. Full Article
Big media sees opportunities in Web user content
NEW YORK (Reuters) - Big media is coming to grips with the revolution in consumer-created content on the Web, with executives seeing much of the amateur content creating opportunities to tie into professional media productions. Full Article
Media, retailers partner to win digital customers
NEW YORK (Reuters) - Media conglomerates are looking for ways to protect partnerships with retailers even as new technologies in the digital age help companies market movies, music and video games more directly to consumers. Full Article
Vonage eyes new Wi-Fi products for 2007
NEW YORK (Reuters) - Internet telephone company Vonage Holdings Corp. plans to launch phone products based on Wi-Fi wireless technology in 2007, Chairman Jeffrey Citron said on Friday. Full Article
More Media and Marketing News
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Reuters Summits are your direct link to top business leaders, investors and regulators. Our journalists interview heavyweights in a particular industry, spin out hard-hitting breaking news and sharp analysis that can often move markets. If you want to understand what the insiders are thinking, look for Reuters Summits. Launch Full Video
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