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Marketing to mommies

Wednesday, June 08, 2011 - 02:14

June 7 - From cake pops to everything organic, new moms can make ideal customers for marketers eager to launch new products. Bobbi Rebell reports.

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This recent moms' event in New York City had it all- music, activities, food, and of course - sponsors; all eager to tap into a market that grows every time a child is born- the mommy market. Lerida Mojica started her cake pops business when her first child turned one, and says mommies make great customers because she can follow them through their child's milestone events. SOUNDBITE: LERIDA MOJICA, FOUNDER, NEW YORK CAKE POPS (ENGLISH) SAYING: "I met them when they were pregnant, so some they got them for their baby shower and now they come to me for christenings or another family member, or birthday, or they are already contact me oh- for their birthdays." This event is run by New York City based Big City Moms.com- which makes money primarily from sponsors eager to reach new moms. Co-founder Leslie Vinokur: SOUNDBITE: LESLIE VINOKUR, CO-FOUNDER, BIGCITYMOMS.COM (ENGLISH) SAYING: "The children's business and the mom business is actually very unique being that moms are always spending on their children." Moms like Lauren Silvers: SOUNDBITE: LAUREN SILVERS, MOM (ENGLISH) SAYING: "We get a lot of new products from which I know then what to buy, what not to buy, what works, and it's really good because things that I wouldn't have bought, I do buy because I get them in the sample bags." Nutritionist and mom Jodi Greebel is marketing her Din Dins organic toddler food delivery business, and has found that as families grow, so do the orders . SOUNDBITE: JODI GREEBEL, FOUNDER, DIN DINS (ENGLISH) SAYING; "Our customers are really regular so once people order from us they usually come back and continue to order and it's great when they have additional children." Getting the right exposure to the market is key says Risa Goldberg- Venokur's sister and the other co-founder of Big City Moms: SOUNDBITE: RISA GOLDBERG, CO-FOUNDER, BIGCITYMOMS.COM (ENGLISH) SAYING: "We have a variety of different sponsors who will be here, we also have gift bag placements. We do focus groups. We do online research. We do social media and the list goes on. " And from the irresistible looks on the kids faces, their moms will keep spending on them as well. Bobbi Rebell, Reuters.

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Marketing to mommies

Wednesday, June 08, 2011 - 02:14