June 11 - Microsoft founder Bill Gates and Baidu CEO Robin Li launch an anti-smoking campaign in Beijing, calling on Chinese people to say no to passive smoking. Sunita Rappai reports.
▲ Hide Transcript
▶ View Transcript
Chinese restaurant workers on a cigarette break in Beijing.
One in three smokers in the world is Chinese and the country ranks number one in the world for both tobacco consumption and production.
But Microsoft founder Bill Gates and Baidu CEO Robin Li are hoping to change this.
The two CEOs are launching a campaign to reject involuntary - or passive - smoking in the country.
Gates says it is important to remind the Chinese of their right to live in a smoke-free environment.
(SOUNDBITE) (English) MICROSOFT CEO BILL GATES SAYING:
"So getting the word out that even they should be a little brave to say to people who are smoking, please don't smoke in my area. If we could encourage that, that would start a movement in society and get to the point where it really is done quite a bit less."
The two also donned t-shirts with the message "say no to involuntary smoking' to reinforce the message.
China released a ban on smoking in indoor public venues in May but it has been poorly enforced.
More than one million Chinese die of smoking related diseases every year.
Sunita Rappai, Reuters
Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code