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Apple consumers stand by brand

Thursday, August 25, 2011 - 02:15

Aug. 25 - U.S. consumers expect to stay loyal to the Apple brand despite the departure of co-founder Steve Jobs as CEO. Conway G. Gittens reports.

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The resignation of Steve Jobs as CEO of Apple, the company he co-founded decades ago, is not likely to have a huge impact on the innovation that brought the world the iPad, iPhone, iPod and iTunes, according to analysts and customers. Just ask one of his competitors. Todd Bradley is an executive vice president at Hewlett-Packard. SOUNDBITE: TODD BRADLEY, EXECUTIVE VP, HEWLETT-PACKARD (ENGLISH) SAYING: "I'm sure Steve and his board has built a transition plan that will continue their momentum. We will certainly continue to view them certainly as an aggressive competitor." Jobs, who has been battling pancreatic cancer, is seen as the brains behind Apple's meteoric rebound and expansion into the digital and retail worlds, with its stores considered just as sleek and stylish as its products. Outside this store in Washington, D.C., customers offered well wishes and expressed mostly confidence. SOUNDBITE: BARBARA MEYER, APPLE CUSTOMER (ENGLISH) SAYING: "It's a fabulous company so I'm sure there is other talent and I just feel very badly about his health, because that is why he stepped down, at least that is what I heard on the news." So as an individual I wish him the best and I have confidence that he would build a company that has great talent ready to step forward." SOUNDBITE: PAT VOLINI, APPLE CUSTOMER (ENGLISH) SAYING: "I feel terrible about it. He is a genius and you know it's really bad. But I believe in Apple products and I think things will be fine." SOUNDBITE: ALEXANDRA, APPLE CUSTOMER (ENGLISH) SAYING: "It will be interesting to see what happens in the next couple of months...." (OFF CAMERA REPORTER: And why do you say that?) SOUNDBITE: ALEXANDRA, APPLE CUSTOMER (ENGLISH) SAYING: "Just because he was such a visionary for so many different reasons, so it will be very interesting." Jobs is staying on as Chairman of the board, which means he still will be involved, his diminished role, however, doesn't diminish his legacy. SOUNDBITE: TODD BRADLEY, EXECUTIVE VP, HEWLETT-PACKARD (ENGLISH) SAYING: "I think as a competitor, he has raised the bar for all of us in the industry and really reset, helped to reset what personal computing is." Apple is set to debut a new iPhone this fall. Conway Gittens, Reuters

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Apple consumers stand by brand

Thursday, August 25, 2011 - 02:15