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Apple's Steve Jobs dead at 56

Wednesday, October 05, 2011 - 02:14

Oct. 5 - Apple co-founder Steve Jobs died after a long battle with pancreatic cancer, but his legacy lives on as the face behind the digital media revolution of this century.

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PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL This is the changing face of the man considered by some to be the leader of the digital media revolution.... A face that now fades into history. Steve Jobs, the co-founder of Apple, the company behind the iPod and iTunes, iPad and iPhone.....has died after a long battle with pancreatic cancer. Here he is: his trademark black mock-neck sweater and blue jeans, in his signature role as pitchman for his products. SOUNDBITE: APPLE CO-FOUNDER STEVE JOBS (JUNE 6, 2011) (ENGLISH) SAYING: "It just all works..." His contributions to the world of technology and gadgets are highly regarded. Aram Sinnreich is a new media specialist and a professor at Rutgers University. SOUNDBITE: ARAM SINNREICH, NEW MEDIA PROFESSOR, RUTGERS UNIVERSITY (ENGLISH) SAYING: "He was able to take something that was very boring, very cold, very mysterious that nobody understood and nobody really cared about and turn it into the single sexiest object in the market place today. And how did he do it? He put it in beautiful boxes, with beautiful colors, in fantastic packaging. He ran amazing marketing and advertising around it and he put it into the hands of all the people in the world who influence the way that we think, and who we try to emulate in our daily lives." Jobs is often mentioned in the same breath with titans of American business like Henry Ford and Walt Disney. His achievement - even heralded by U.S. President Barack Obama, speaking to a group of high school science students: SOUNDBITE: U.S. PRESIDENT BARACK OBAMA (ENGLISH) SAYING: "And somewhere in this country, maybe in this room, is the next Thomas Edison, or Steve Jobs, just waiting to turn their idea into a new thriving business." But Jobs' storied career was not without a few bumps in the road. He left Apple in the late 1980s after a few stumbles. During that absence he helped create Pixar Animation Studios. He returned to Apple in 1997. Steve Jobs. Dead at age 56. Conway Gittens, Reuters

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Apple's Steve Jobs dead at 56

Wednesday, October 05, 2011 - 02:14

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