How did Zynga games such as Farmville launch the company to a $7 billion valuation? Reuters’ tech editor Peter Lauria, social media editor Anthony DeRosa and reporter Liana Baker spill the secrets to Zynga's addictive gaming platforms.
▲ Hide Transcript
▶ View Transcript
Losing is gone public let's talk about the schemes that they are using to generate all this revenue what makes them so exciting for people white people coming back. How to be conscious that he wanted to give me an idea what makes an addictive what makes it really attracted to thank you feel like you're done work. You feel like your farming your farm plan really here just sitting there. Possibly even. Spending money going up I think it has to do all of the social social animal nature that he IE. It was a different time I -- I eat if he'd gone once I could spell learn at any time. So the quick bites I think that we and it -- regularly played. Five minute segment hard at work but that your flavor of an eight. Do that on purpose like what I'll be on farm bill and I start to plant something and I can't do anything else at some point because I have to wait for the plants to grow if you wanna continue playing beyond your -- -- so I can either spend money or if this and your friends for help so all those things that the company that's part of what. Meaning in something. Kelly for the plane you know once you get a panic and start spending on virtual house there mansion -- -- anyone else out there trying to do it and it does on FaceBook and it could they possibly take a whale rather market I don't hear that from the company doing it for kinda huge companies with -- pocket. His name electronic arts these huge companies of all caps thing it would effect and so that -- be -- -- four -- as I play words with friends quite a bit. But they would it I played on my phone. And I do it through Iraq and not threatening don't want to play their games because they're cutting bait but they're going direct you to consumer. And we're gonna see more and more I think than nothing happily but mobile. But they only have about thirteen million mobile player of the book that 200 million. And the gains that they have or not. Necessarily coming up with. Very inventive ideas but he's not really innovative to just -- hill on the side of the game like city you know farm bill for what they -- active in making. Him but there are -- metrics. And measure. Username you know what it. Now and that something. So we've heard about the games you've heard about the economics of it now have to sit and watch and see with the market does.
Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code