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Oh Sony, you used to be so cool

Monday, March 12, 2012 - 03:14

What happened to you, man? You used to have the coolest tech. Now you're looking a little washed up. Here's some advice on how to get back on your feet.

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Sony what happened you used to be so cool. You original walkman design blue lines in the eighties and the -- interest concepts were top sellers. Now Sony is leading three billion dollars a year. Sure of the yen's strength isn't helping. But it's also because your products are too little for too much says business analyst -- and others. So what are they gonna do that either -- go to get the pricing in line with that costs and the goods there with a product that can sell and that's quite a difficult combination today. And what it well -- a chance perhaps to turn it around so stringer is out and Kazuo Hugh ray is in. So how can hear -- described as a methodical details guy. Help Sony get into the -- back the obvious model apple it's massive shopper accused masterful launch events. Marketing muscle. Well you might not have noticed but don't even trying to replicate Apple's model for years. They've sold off factory lines to shift from device fabrication like Samsung. Device design and they have got a few things right its future forward next cameras in stolen market share from traditional camera makers. The PlayStation family including the new v.s that have held aren't just about gaming. You're a tap its online network backbone to sell the Sony Pictures film library directly to gamers. -- Gonna stay right here and fight for those lost -- While they have come up with some top end hardware designs. They're software fails to tie altogether says Tokyo based tech blogger jet lagged it. I'd like to see Sony maybe polish up the product a little bit more before they put it out there and gives it to consumers the idea that there's a cohesive kind of Sony branded. Bubble that they're living and -- it's not a parent. Instead we get duds like this little -- New -- these and looks like a low ball but it -- seriously at this point well. They're actual mobile off which could be part of the PlayStation legal system instead rely on the android OS and ho -- -- -- Then we have the Sony TVs. Hardly distinguishable from LG or Samsung except for their price tag yeah. Well -- movie studio gaming business an array of consumer electronics. Sony arguably has a stronger case for and are operating ecosystem and apple. But the Japanese firms weakness and delivering a compelling user experience means it will have to work twice as hard to regain its mantle with consumers. If you look at people who are over twenty fives are still have that really fond. Memory of Sony and it really associate Sony was quality and mr. ability list. This kind of like futuristic. Setting things that I could absolutely get back. The challenge that for here is not just to turn Sony around but to do it before the company loses the next generation of -- fires. John Gordon from Reuters.

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Oh Sony, you used to be so cool

Monday, March 12, 2012 - 03:14