April 13 - Several hundred of Madonna's lucky fans catch a glimpse of the Material Girl in New York City at the launch of her new fragrance, ''Truth or Dare''. Rough Cut (no reporter narration).
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STORY: Greeted by screams and cheers from 300 lucky fans, the Queen of Pop took the stage at Macy's in New York on Thursday (April 12) for the launch of her new fragrance, "Truth or Dare."
"Wearing perfume and smelling good has been a big part of my life," Madonna told fans at a Q & A session.
"I'm a big scent person and over the years, I've been approached by various people and fragrance companies to create a perfume. And this is the first time that I've been able to create a smell that I really love that I can stand by, that I can also mass produce...so finally."
Floral and wood combined with the scent of vanilla and caramelized amber set the aroma apart from other floral fragrances -- a combination that Madonna says reminds her of her mother.
"My mother was always wearing Fracas and I always remember her smell, but particularly when I would wake up early in the morning and I would come into my parents bedroom at night and try to sneak in between my mom and my dad and have a couple of hours of quality time," the Material Girl said.
"And I always smelled the smell of gardenias and tuberose on my mother, so I wanted to create a fragrance that reminded me of her."
The pop-star teamed with Fabien Baron to create a white and gold bottle with a logo they say represents truth and spirituality.
"Truth or Dare" will be available exclusively at Macy's starting April 2012 and at all specialty stores starting in January 2013.
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