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Victoria Beckham swaps fashion for car design

Monday, April 23, 2012 - 02:10

April 23 - Victoria Beckham puts her design skills to the test for British car manufacturer Range Rover's new off-road ''baby'' vehicle, ''Evoque''. Kathi Urban-Oberberg reports.

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Victoria Beckham usually creates ready-to-wear women's fashion, but this time Mrs Becks has lent her creative skills to design Range Rover's new off-road "baby". The limited edition of the British car manufacturer's "Evogggque" model is aimed to appeal to China's nouveaux rich middle class customers, who feel the standard version just isn't posh enough for them. Speaking at the car's launch in Beijing on Sunday (April 22), Mrs. B. said she also kept her football star husband David in mind when designing it. SOUNDBITE: Victoria Beckham, saying (English): "I've designed a car that I want to drive, a car that I think David wants to drive. I think that though women will drive this car, it has a masculine edge. I think it's very cool. I think it's quite understated. You can see the quality and feel the quality when I get in the car and you drive the car. And with everything I do, I just want to stay true to myself. And the bottom line is, would I drive this car, like when I'm designing a dress, would I wear this dress?" But the former Spice Girl not only seems to know how to make an off-roader look glamorous. Victoria has made a name for herself in the fashion world, too, winning last year's Designer Brand award from the British Fashion Council. Despite her growing reputation and popularity in countries, including China, when it comes to making her products more available, Victoria says she prefers to keep things small for now. SOUNDBITE: Victoria Beckham, saying (English): "I think the Chinese women are very chic, they really understand fashion and to actually come here and meet my Chinese consumer is a great opportunity for me. And absolutely, I mean, each season, I add more retail partners to my list of retailers but because it's important for me, as a brand, to keep things quite small. I want my customer to feel quite special when she finds one of my dresses or handbags. I don't want it to get too big too quickly." And this also seems to be true to Vic's customised "Evoque". Only 200 will be made. And with a price tag of 80,000 British Pounds (150,000 USD), at twice the cost of a regular model, it doesn't come cheap. Kathi Urban, Reuters

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Victoria Beckham swaps fashion for car design

Monday, April 23, 2012 - 02:10