video transcript

It promises to be the cutest flight experience on the planet. Starting with its pink check-in counter, Taiwanese EVA airlines launched a flight service fully themed on Hello Kitty. After handing over the Hello Kitty boarding pass, passengers enter the aircraft. Rows of seats adorned with the cat character await them inside. Even the food matches the feline theme. But as EVA senior instructor, Chang Ai-lin explains, selling "cute" is good for the business. SOUNDBITE: 30-Year-Old Senior Instructor Chang Ai-Ling, saying (Mandarin) ''For our flight route from Japan, many Japanese passengers who travel to Taiwan choose to take the Hello Kitty flight." Indeed a powerhouse brand, Hello Kitty is part of a multi-billion dollar franchise of Japan's Sanrio Company. And fans it has -- ready to board the next Hello Kitty flight. SOUNDBITE: 30-Year-Old Tourist From Malaysia Su Cheu,saying (Mandarin) "Hello Kitty is all over the place and it's very attractive. Also, I have children and it would be fun to bring them here." Right now the airline has three Hello Kitty jets in service flying between Asian countries. It seems that for one cat the sky is not the limit. Elly Park, Reuters.