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Layar brings digital interactivity to print

Thursday, June 14, 2012 - 05:06

June 14 - The Netherlands-based software developer Layar, best known for its augmented reality smartphone application, is moving to help publishers more easily link print publications with digital content.

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Software from Layar, founded in 2009 and backed by Intel Capital INTC.O, has been downloaded to more than 20 million mobile devices. However, the firm has struggled to generate revenues from its large consumer following and is turning to publishing firms using AR for advertising or adding digital content to print publications. General manager Maarten Lens-Fitzgerald spearks to Reuters TV about the shift from the Reuters Global Technology, Media and Telecoms Summit in Paris.

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Layar brings digital interactivity to print

Thursday, June 14, 2012 - 05:06