Reuters - Video

EDITION: U.S. | U.K. | IN

Business

The social status of the Olympics

Thursday, July 19, 2012 - 03:28

The International Olympic Committee has announced a ranged of new social media programs that it says will make the London 2012 Summer Olympics the most tech-savvy Games ever.

▲ Hide Transcript

View Transcript

They've been called the Social Media Olympics and the Censorship Olympics, and the Games haven't even started. The International Olympic Committee's attitude toward social media is the subject of some debate. The Swiss body, responsible for staging and governing the games, is keen to project a new openness. It's launching an online Olympic Athletes' Hub to aggregrate Twitter and Facebook feeds belonging to Olympians, past and present. There'll be live online chats. There's a new Instagram account called Faces of Olympians, showcasing pictures of athletes, a fashion blog on Tumblr and even special Foursquare badge. The IOC's communications director Mark Adams says the organization's attitude toward sharing has come a long way. SOUNDBITE: Mark Adams, IOC Communications Director saying (English) "We are relative newcomers to the social media scene. It's fair to say that three years, before the Vancouver Games, we did no social media. And now we have about 14 million followers globally on all sorts of platforms. Mainly obviously Facebook and Twitter, but also in China on Sina Weibo." Still, despite the talk of permissiveness, all participating athletes are required to read and abide by strict social media guidelines. No videos filmed inside Olympic venues or residential areas can be posted on social platforms. Participants can use the word Olympic in blogs and posts - as long as it's not associated with third party services. Postings, blogs and tweets must conform to the Olympic spirit...be in good taste and not contain vulgar or obscene words or images. The guidelines were written by Anthony Edgar, who is the head of media operations for the IOC. SOUNDBITE: Anthony Edgar, IOC Head of Media Operations saying (English) "It's not a restrictive thing. We haven't tried to create something that's restrictive. We've tried to create something that gives people a voice. How much has it changed? Twitter had nine million users in Beijing.We've got 140 million users now. Facebook had 100 million users in Beijing. It's got 900 million now. So, yeah, it's changed...Yes you can't hold a camera when you're running down the 100 metre straight and do an exclusive broadcast. That's for the broadcasters. You can certainly talk about it. You can certainly take photos of it. You can certainly write about it. That's there." Five time British Olympian Alison Williamson is also taking part in the London and says smartphones are enabling a level of expression unimaginable when she started. SOUNDBITE: Alison Williamson, British Olympic Athlete saying (English): "The social networking in '92 in Barcelona. That was the first time I'd experienced using email...But you could send messages to your frends in the village and you had an inbox, and would be like 'oh, I've got to get back to the village to find out how many emails I've got'. You know, it was a brand new thing then." Adams says what the IOC hasn't changed is its vigilance when it comes to combatting ambush marketing. SOUNDBITE: Mark Adams, IOC Communications Director saying (English) "We have 10, 500 athletes who will be at these games. It's a huge tidal wave but we won't sitting pouring over every post, every tweet. We won't be sitting there in our IOC headquarters in Switzerland looking at that. We're there to help people have that conversation, but rest assured where an organization or a company in particular is looking to make money out of the games, and they're not an official sponsor, we will stop that." Social media is certain to play a central role during the London Olympics, but there's no telling yet what the most memorable stories will be. Matt Cowan, Reuters.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

The social status of the Olympics

Thursday, July 19, 2012 - 03:28

Top News »

Most Popular »

Retirement »

Investing 201 »

Bond investors brace for the end of Fed stimulus Bond investors brace for the end of Fed...

Fri, Oct 10, 2014 - (4:03)

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

The better bond funds The better bond funds

Wed, Aug 07, 2013 - (2:40)

Best bargain in 40 years? European stocks Best bargain in 40 years? European stocks

Thu, Aug 01, 2013 - (2:24)

Invest like an activist Invest like an activist

Fri, Jul 26, 2013 - (2:49)

Why bruised Brazil is a buy Why bruised Brazil is a buy

Fri, Jul 19, 2013 - (2:48)

3 ways to fix your bond portfolio 3 ways to fix your bond portfolio

Thu, Jul 11, 2013 - (3:10)

The next gold? Diamonds lure investors The next gold? Diamonds lure investors

Wed, Jul 03, 2013 - (2:38)

How to play the Fed’s tapering timeline How to play the Fed’s tapering timeline

Thu, Jun 20, 2013 - (2:34)

How to play banker on the web How to play banker on the web

Tue, Jun 11, 2013 - (2:57)

3 surprises about the 2013 stock rally 3 surprises about the 2013 stock rally

Fri, May 24, 2013 - (2:11)

How to cash in on lawsuits - Investing 201 How to cash in on lawsuits - Investing 201

Tue, Apr 30, 2013 - (2:30)

Rising dollar will drive stocks higher Rising dollar will drive stocks higher

Wed, Apr 10, 2013 - (2:32)

A little-known path to big dividends - Investing 201 A little-known path to big dividends -...

Thu, Apr 04, 2013 - (3:16)

What exactly does Warren Buffett own? - Investing 201 What exactly does Warren Buffett own? -...

Thu, Feb 14, 2013 - (0:51)

Big short bets: Where are they now? - Investing 201 Big short bets: Where are they now? -...

Fri, Dec 21, 2012 - (2:33)

How iPhone 5 sales affect your wealth - Investing 201 How iPhone 5 sales affect your wealth -...

Wed, Sep 26, 2012 - (2:52)

Money Clip »

Will Apple Pay transform mobile payments? Will Apple Pay transform mobile payments?

Thu, Oct 16, 2014 - (2:45)

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

“Stalking” your dream home - Money Clip “Stalking” your dream home - Money Clip

Wed, Mar 27, 2013 - (2:50)

3 hidden tax deductions - Money Clip 3 hidden tax deductions - Money Clip

Thu, Mar 21, 2013 - (1:33)

How to break your prenup - Money Clip How to break your prenup - Money Clip

Thu, Mar 07, 2013 - (1:18)

Watch your wallet on Pinterest - Money Clip Watch your wallet on Pinterest - Money Clip

Thu, Feb 21, 2013 - (1:33)

Get set for the big bull run - Money Clip Get set for the big bull run - Money Clip

Thu, Jan 24, 2013 - (3:41)

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, Oct 20, 2014 - (1:08)

Images of September Images of September

Wed, Oct 01, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Thu, Jul 03, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, Apr 14, 2014 - (3:28)

360° snapshot of life in Kabul 360° snapshot of life in Kabul

Fri, Apr 04, 2014 - (1:26)

A blind teenager, living with vision A blind teenager, living with vision

Thu, Mar 27, 2014 - (3:51)

TIMELAPSE: Backstage at the Oscars TIMELAPSE: Backstage at the Oscars

Wed, Mar 05, 2014 - (2:49)

TIMELAPSE: Lunch with Oscar nominees TIMELAPSE: Lunch with Oscar nominees

Wed, Feb 12, 2014 - (2:55)

Sochi Highlights: Let the games begin Sochi Highlights: Let the games begin

Fri, Feb 07, 2014 - (0:40)

TIMELAPSE: On the Golden Globes red carpet TIMELAPSE: On the Golden Globes red carpet

Tue, Jan 14, 2014 - (3:28)

Pictures of the Year 2013 Pictures of the Year 2013

Fri, Dec 20, 2013 - (3:03)

Marching to the beat of Sousa's drum Marching to the beat of Sousa's drum

Thu, Dec 05, 2013 - (6:11)

The Gettysburg Address The Gettysburg Address

Thu, Nov 28, 2013 - (2:31)

Making Gruyere: A family affair Making Gruyere: A family affair

Wed, Oct 16, 2013 - (5:06)

Abortion: After the decision Abortion: After the decision

Tue, Sep 17, 2013 - (5:46)

A Hollywood Timelapse A Hollywood Timelapse

Mon, Jul 22, 2013 - (2:24)

Idaho's militia training Idaho's militia training

Wed, Jul 17, 2013 - (5:04)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Lessons of the Jihad Jane case - Reuters Investigates Lessons of the Jihad Jane case - Reuters...

Sun, Dec 09, 2012 - (3:43)

Exclusive: Jihad Jane in her own words Exclusive: Jihad Jane in her own words

Sat, Dec 08, 2012 - (4:11)

Attorney: How a Maryland teenager became radicalized - Reuters Investigates Attorney: How a Maryland teenager became...

Fri, Dec 07, 2012 - (4:21)

Counselor: Jihad Jane at 17 - Reuters Investigates Counselor: Jihad Jane at 17 - Reuters...

Thu, Dec 06, 2012 - (4:17)

Dateline Asia »

FACTBOX: Japan's Abe loses two female ministers in one day FACTBOX: Japan's Abe loses two female...

Mon, Oct 20, 2014 - (1:20)

Breakingviews: Indonesia's Jokowi has a parliament problem Breakingviews: Indonesia's Jokowi has a...

Sun, Oct 19, 2014 - (2:19)

Investment Strategies: Don't worry, buy emerging markets Investment Strategies: Don't worry, buy...

Thu, Oct 16, 2014 - (3:58)

Breakingviews: Worse troubles than Agile brewing in China Breakingviews: Worse troubles than Agile...

Sun, Oct 12, 2014 - (2:35)

NBA's Brooklyn Nets hope to boost global profile in China NBA's Brooklyn Nets hope to boost global...

Fri, Oct 10, 2014 - (4:09)

Breakingviews: Hong Kong finance sector unmoved by protests Breakingviews: Hong Kong finance sector...

Thu, Oct 09, 2014 - (3:17)

Hong Kong markets keep calm and carry on Hong Kong markets keep calm and carry on

Mon, Oct 06, 2014 - (1:39)

China's one-child policy explored in photos China's one-child policy explored in photos

Mon, Oct 06, 2014 - (2:31)