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New York café sells only water

Tuesday, Jul 24, 2012 - 01:31

July 24 - Café ''Molecule'' sells tap water with the option to upgrade by adding vitamins and minerals. Kilmeny Duchardt reports.

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At a New York café called "Molecule", there's only one thing on the menu - water. Why? Co-owner Adam Ruhf says it's essential. (SOUNDBITE) Adam Ruhf, co-owner, Molecule water cafe, saying (English): "The human body is composed of 60 to 70 percent of water. It's extremely important for people to drink water everyday and we feel that drinking the most pure water gives you the greatest benefit to your health." After going through a seven-step filtration process which treats and strips the H20 down to its molecular level, the water is delivered through a tap. Each glass costs one U.S. dollar and it's three dollars for a gallon. Patrons can add nutrients for an additional charge. (SOUNDBITE) Adam Ruhf, co-owner, Molecule water cafe, saying (English): "We're giving customers the option to enhance their water with a variety of vitamins, minerals, supplements. You can add pH balance, you can add electrolytes and you can customize your water with all natural ingredients in a healthy way." But will customers like it enough to pay for the commodity? (SOUNDBITE) Joe Corrado, customer, saying (English): "Very good, it's very nice clean water. Tastes great and very refreshing." (SOUNDBITE) Carl Hymans, customer, saying (English): "It's very impressive because of the cleanliness of the water and the fact that it's purified which is very, very important." Molecule is also trying to tap into recycling by eliminating plastic bottles and encouraging customers to bring their own. Kilmeny Duchardt, Reuters.

New York café sells only water

Tuesday, Jul 24, 2012 - 01:31

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