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Oddly Enough

Toilet breaks to grab men’s attention

Wednesday, July 25, 2012 - 01:21

July 25 - Male bathroom breaks are becoming more communal, thanks to Wizmark, an interactive urinal screen which talks upon contact, delivering pro-social content and ads. Tara Cleary reports.

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It's something that men can't walk away from when they have to go. Wizmark is a motion activated urinal screen that plays messages to men taking a leak. Inventor, Dr. Richard Deutsch says his product placement is the perfect way to make the most of a captive audience. SOUNDBITE: Dr. Richard Deutsch, inventor of interactive urinal screen, Wizmark, saying (English): "People are bombarded with messages either pro-social or product promotions and that they remember very few of them. The delivery system is unique in the matter that everybody remembers a message that they hear from a talking urinal. " Once Wizmark is triggered, an audio message plays after a six second delay, the average time a man needs to unzip. And for some patrons, relieving themselves now means more than pointing and aiming. SOUNDBITE: John Baird, patron of Irish Coffee pub, saying (English): "You're standing there and you're a captive audience, I couldn't walk away. And it was telling me what to do so I guess that's good." SOUNDBITE Pat McKenna, patron of Irish Coffee pub, saying (English): "Some people will giggle but some people will think." Wizmarks are in urinals in five countries, including the United States, Belgium and Russia. So men can get sound advice while taking a tinkle. Tara Cleary, Reuters.

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Toilet breaks to grab men’s attention

Wednesday, July 25, 2012 - 01:21