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NBC in need of Olympic-sized PR overhaul - Media Bite

Wednesday, August 01, 2012 - 03:12

Even as it snares significant ratings, NBC Olympics coverage has been overwhelmed by a small but vocal minority of dissatisfied viewers. But instead of engaging them, NBC’s PR team had only alienated and enflamed them with a Twitter suspension and tone deaf executive interviews. (August 2, 2012)

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NBC in need of Olympic-sized PR overhaul - Media Bite

Wednesday, August 01, 2012 - 03:12